Top 30: German Full Service Agencies

The largest full-service agencies in Germany are the also internationally successful companies GfK, Kantar and Ipsos. However, investors, acquisitions and disposals are increasingly changing market conditions, employment and customer relationships, which is why only owner-managed agencies are listed here.

We define full service as providers that have a comprehensive range of qualitative and quantitative research methods at their disposal or extend this range through innovations.

Field service providers can be found here in this database: research facilities, online panels, omnibus surveys or other field service providers.  Research Technology and IT Services can be found there: ResTech & IT.

Our list of the top 30 German full-service owner-managed market research agencies offers you an exclusive insight into these passionate, flexible and client-oriented companies. Whether you need industry-specific insights, customised research solutions or deep analysis of the German market, in this database you can find the suitable supplier.

Enter your industry or the research field you are currently interested in into the search field and you will be shown the agencies that specialise in your industry or your currently interesting topic area.

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Turnover RankingCompanyInternetIndustriesResearch FocusPDF
26Meinecke &
29Nordlight Researchwww.nordlight-research.comEnergy, Telecommunication, Financial Services, RetailCustomer Experience (CX), Customer Satisfaction, Communication, Brand, Conjoint Analyses, Innovation Research
5Produkt + Marktwww.produktundmarkt.deConsumer Goods, Financial Services & Insurances, Automotive, Healthcare, B2B, Retail, AgricultureBrand, Innovation Research, Customer Experience (CX), Data Science, Qualitative Research, Product, Communication, POS, Pricing
2Psymawww.psyma.comAutomotive, E-Business & Digitalization, Healthcare, Consumer Goods, Industry & Infrastructure, Financial Services, Media & TV, Media & TV, Telecommunications & ITBrand, Product, Communication, Pricing, Target Groups, Market, Customer Satisfaction
23Q | Agentur für
24rc research &
30Straight Onewww.straight.oneFinancial Services, Energy, B2B, Construction & Trade, RetailBehavioral Segmentation, Behavioral Economics Consulting, Innovation Research, Communication, Pricing