In this glossary, the most important market research terms from this database and the textbooks are simply explained

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Virtual shelf tests

Virtual shelf tests help to analyze the behavior of consumers when shopping. This involves creating simulations of shelves or product displays in which various products are placed. These virtual shelves are shown to participants to observe their reactions and decision-making processes.

By analyzing the results of virtual shelf tests, companies can make informed decisions about product placement, packaging design, and marketing strategy to improve consumer appeal and ultimately sales success. Specifically, the following questions can be answered:

1. Which products attract the most attention?

2. How does the placement of a product within the shelf influence consumers’ purchasing decisions?

3. Which product features or packaging appeal to consumers?

4. How do price tags or discount offers affect the perception and purchase of a product?

5. Which brands are perceived as trustworthy or high quality?

6. How do consumers respond to new product introductions compared to established products?

7. What shelf arrangement or product placement maximizes sales?

Voice Coding

Voice Coding analyzes the voice of subjects and aims to analyze the implicit responses of individuals. By capturing pitch, sound quality, speech rate and other vocal characteristics, researchers can draw conclusions about a person’s emotional involvement, excitement or authenticity.